Program overview
The Policy Communication program is designed to strengthen the communication skills of policy advisors and public sector managers in Saudi Arabia. As communication becomes increasingly vital to the success of public policies and government initiatives, this program provides participants with practical tools to design effective information campaigns, engage stakeholders, and manage public messaging.
Blending expert-led lectures with interactive group activities, the program covers key topics such as political communication frameworks, stakeholder targeting, and the evolving role of digital and traditional media. Real-world case studies, including Saudi Vision 2030, help participants apply concepts directly to the Saudi policy environment.
Mode of Learning
In-person
Location
KSPP
Language
English
Duration
2 Days
Program Start
December 17, 2025
Program End
December 18, 2025
Program Hours
09:00 AM – 04:00 PM
Learning Outcomes
Recognize the strategic role of communication in policy implementation: Understand how clear and credible communication influences public perception and policy success.
Design effective policy communication campaigns: Learn to create structured campaigns aligned with national goals and responsive to public needs.
Engage key stakeholders across channels: Map audiences, segment messages, and choose appropriate platforms for maximum reach and impact.
Manage public communication during crises: Gain tools to maintain transparency, ensure consistency, and counter misinformation in high-pressure situations.
Navigate the evolving media landscape: Explore the shift from traditional media to digital platforms and the role of government-led media channels.
Apply case-based learning from Saudi Arabia and beyond: Draw lessons from both local and international contexts to enhance practical decision-making.
Who Should Attend?
Senior Government & Public-Sector Leaders
Mid- to senior-level government officials, public sector managers, directors, strategic planners, and policy advisors—especially those involved in implementing public sector reforms.
Communications & Public Affairs Professionals
Public relations, communications, and government relations practitioners, as well as policy advocates engaged in stakeholder outreach and public communication.
Proficiency of written and spoken English
The program will be delivered in English. Applicants should be proficient in written and spoken English.
Faculty
Prof. Dr. Andrea Römmele
Prof. Dr. Andrea Römmele | Dean of Executive Education and Professor of Communication in Politics and Civil Society | Hertie School. Andrea is Dean of Executive Education and Professor of Communication in Politics and Civil Society at the Hertie School. Her research interests are comparative political communications, political parties, and public affairs. She was Fulbright Distinguished Chair in Modern German Studies at the University of California, Santa Barbara in 2012/13, and has been a Visiting Fellow at Johns Hopkins University in Washington, DC, and the Australian National University in Canberra. Römmele is co-founder and Editor-in-Chief of the Journal for Political Consulting and Policy Advice and also works as a consultant to political and corporate campaigns. She obtained her master's degree from San Francisco University within a Cross-Registration Program with the University of California at Berkeley, a PhD from Heidelberg University, and a habilitation from the Free University of Berlin.
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